Not everyone can follow the comedy giant Jerry Seinfeld on to a live stage. Especially when he’s on form. And today, in a giant auditorium in Amsterdam, he certainly has the audience in the proverbial palm. “What’s with the bikes?” he says, launching into a smart routine about Dutch cycling culture before an appreciative pan-European audience composed mainly of multiplex managers and cinema owners. 

They’re here for the annual Cine-Expo, a week-long schmooze-fest between solicitous Hollywood studios and impressionable European exhibitors, and they’re clearly lapping up Seinfeld’s shtick – basically a light-hearted introduction to some exclusive footage from his new computer-animated comedy Bee Movie (in which he plays a bee). The footage wows, Seinfeld rocks, and he walks off the stage with a contented smile. Job done.

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