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Great stories, not just great technology, spell the success of computer-generated animation features and films made for television and movies, a New Zealand-based animation production outfit involved in the Lord of the Rings trilogy and King Kong. "In animation, story is the still the defining moment. Animation allows you to tell a great story," according to Martin Baynton, executive producer of "Jane and the Dragon," a 3D-based animation produced for television, in an interview with Philippine reporters.
Baynton originally created Jane and the Dragon as an illustrated book for children. He is now part of the team in Weta Productions that transformed the popular children's book into a 3-D animated television series released early this year. "Jean and the Dragon" follows a classic, European style of narrative, Baynton said, noting that US and Japanese animation usually use a "frenetic" style that is often designed for an MTV generation. Baynton said today's animation rendering technology allows anyone to produce 3-D features, films and television series. With too much emphasis on technology rather than the story, many animated features and films fail to attract people, especially the children. "Animation films have to get their returns back quickly. So this business model is scary. Some of the products that have come out were compromised because of fear of failure," he added. He added, however, that Pixar's animation films, such as 'The Incredibles' became successful because of the "passion" to tell a good story, added Baynton. The rest of the story can be read here.
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